Lifecycle Marketing Executive

Job description

About Cashkr

Cashkr is India’s trusted electronics buyback platform dedicated to giving used devices a second life. Our mission is to make selling old gadgets simple, transparent, and rewarding while promoting a more sustainable technology ecosystem through reuse and refurbishment.

Founded in 2020 and incorporated as BigBold Technologies Pvt Ltd in 2025, Cashkr has expanded across India, helping thousands of customers unlock the value of their used smartphones, laptops, tablets, MacBooks, and other electronic devices. Through transparent pricing, free doorstep pickup, complete data wipe, and same-day payments, Cashkr makes upgrading technology easier while reducing electronic waste and supporting a circular economy.

About the role

Plan and execute WhatsApp, email, and push notification campaigns. Create automated customer journeys for lead conversion, abandoned bookings, customer retention, and reactivation. Plan and execute promotional and seasonal campaigns to drive bookings and completed orders. Manage customer segmentation, campaign scheduling, and communication frequency. Track campaign performance, conversions, completed orders, and ROI. Analyse results and continuously optimise campaigns to improve engagement and conversions. Coordinate with marketing, design, and technical teams for smooth execution. Requirements:

Job Description

• Plan, execute, and manage marketing campaigns across WhatsApp, email, and push notifications.
• Create and manage automated customer journeys for lead conversion, abandoned bookings, customer retention, and reactivation.
• Execute promotional, festive, and seasonal campaigns to increase customer engagement and bookings.
• Maintain CRM data and ensure effective customer communication across all channels.
• Develop engaging marketing content and personalised messages to improve customer response rates.

Job requirements

• 1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Digital Marketing.
• Hands-on experience with WhatsApp marketing, email marketing, and push notification campaigns.
• Knowledge of CRM tools, marketing automation platforms, and customer journey management.
• Strong understanding of lead conversion, customer retention, reactivation, and engagement strategies.
• Good analytical skills with the ability to track campaign performance, conversions, and ROI.

Skills

CRM & Lifecycle Marketing, WhatsApp Marketing, Push Notification Campaign Management, Email Marketing & Automation, Promotional & Seasonal Campaign Management

🎁 Benefits and perks:

We believe our people are our greatest strength. And with perks and benefits, we intend to offer everything our people need to do their best while maintaining a healthy balance between work and personal life.

• Competitive salary package.
• Opportunity to work with a growing and dynamic team.
• Career growth and internal promotion opportunities.
• Work-life balance and supportive management.
• Opportunity to take ownership of campaigns and contribute to business growth.